Search engine optimization (SEO) Hacks | | Mission IT Education

Search engine optimization (SEO)

Search engine optimization (SEO) is the art and science of driving targeted traffic to your website from search engines. It is simply a process of affecting the online visibility of a website or a web page - often referred to as "natural", "organic", or "earned" results.

Key learning points from this topic:

The mindset to have before starting Search engine optimization activities.
Importance of SEO

Topic: 1.2 - How SEO works?

When a user searches for a term on a search engine like Google, the results that he or she is presented with is a series of websites that are relevant to the query and websites that have a solid domain authority (among other factors explained below in detail).

Lets check out a Video from Matt Cutts from Google on how a search query works. Click Here to take you to the video.

Key learning points from this topic:

How a search engine works - Matt cut
The basic concept of search engine
A brief understanding of Crawling, Indexing, and Ordering

Topic: 1.3 - Google Search Console

Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. You can monitor your site’s performance, identify issues, submit content for crawling, remove content you don’t want to be indexed, view the search queries that brought visitors to your site, monitor backlinks.

Key learning points from this topic:

How to check the crawl data on google search console.
What happens when google crawls? when it don't crawls? and what it means?

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